Banking & Financial Services

Clinical Trial Management Systems (CTMS) are vital to modern clinical research, offering essential tools to manage and track all operational aspects of the trial process. Clinical trials’ increasing complexity, the growing data volume, and the need for enhanced collaboration have transformed CTMS platforms from basic on-premise, siloed data management systems to cloud-based, integrated systems.

Initially focused on addressing manual, paper-based limitations, early CTMS lacked integration capabilities. Over time, technology advances, regulatory demands, and growing trial complexity led to the emergence of modern CTMS platforms that offer enhanced features such as integration with electronic health records, remote monitoring, and real-time actionable insights. CTMS platform providers continue to invest in AI/ML, automation, and advanced analytics to enable more efficient clinical trials. By providing real-time insights, automating routine processes, and allowing better data management, modern CTMS platforms ensure trial operations are streamlined and more effective, leading to more informed decision-making and faster trial execution.

• Life Sciences Clinical Trial Management System (CTMS) Products PEAK Matrix® Assessment 2024

  

  What is in this PEAK Matrix® Report

  In this report, we assess 13 CTMS providers’ capabilities. The providers are mapped on the Everest Group PEAK Matrix^®, a composite index of a range of distinct metrics related to a provider’s capability and market impact.

  Scope:

  • Industry: life sciences
  • Geography: global

  Contents:

  In this report, we assess:

  • The CTMS product provider landscape
  • CTMS product providers on several capabilities and market success-related dimensions

  READ ON

What is the PEAK Matrix®?

The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.

LEARN MORE ABOUT Top Service Providers

A global professional services and solutions firm delivering outcomes that shape the future, hosted its AI Day today, bringing together numerous clients and partners in New York City to learn about the latest advances in generative AI, machine learning, data, and analytics.

“Most companies are just talking about technology tools and experimentation – Genpact has put words into action and taken this a step further today with its showcase of real-world case studies of AI in use with clients on stage,” said Manu Aggarwal, Partner, Everest Group. “It was eye-opening to gain insights into the company’s practitioner point of view, solutions for AI adoption at scale, and its focus on domain expertise combined with technology to scale AI.”

Read more at: Financial Times

Life sciences companies must engage customers effectively to drive business success through differentiated experiences. Hybrid commercial models require seamless, personalized interactions across channels to serve healthcare providers and patients. Advanced Customer Engagement Platforms (CEPs) go beyond traditional CRM systems to deliver real-time insights, dynamic content management, and omnichannel engagement. However, legacy systems, data silos, and fragmented customer experiences still pose challenges. To overcome these barriers, life sciences companies are partnering with specialized CEP providers to develop differentiated solutions that improve engagement, operational efficiency, and data-driven decision-making.

• Life Sciences Next-generation Customer Engagement Platforms (CEP) PEAK Matrix® Assessment 2024

  

  What is in this PEAK Matrix® Report

  In this research, we assess 27 providers featured on the Life Sciences CEP PEAK^® Matrix. The study will enable buyers to choose the best-fit provider based on their sourcing considerations, while providers will be able to benchmark their performance against each other.

  Contents

  In this report, we examine:

  • The CEP provider landscape
  • 27 life sciences CEP providers on several capability- and market success-related dimensions

  Scope

  • Industry: life sciences
  • Geography: global
  • The assessment is based on Everest Group’s annual RFI process for the calendar year 2024, interactions with leading life sciences CEP providers, client reference checks, and an ongoing analysis of the life sciences CEP market

  READ ON

• Life Sciences Next-generation Customer Engagement Platforms (CEP) PEAK Matrix® Assessment 2023

  

  What is in this PEAK Matrix® Report

  In this report, we assess 23 life sciences next-generation Customer Engagement Platform (CEP) providers featured on the Life Sciences CEP PEAK Matrix®. The study will enable buyers to choose the best-fit provider based on their sourcing considerations, while providers will be able to benchmark their performance against each other.

  Contents

  In this report, we examine:

  • Examine the provider landscape for CE platforms and products
  • Assess 23 life sciences CEP providers on several capability and market success-related dimensions

  Scope

  • Industry: life sciences
  • Geography: global
  • The assessment is based on Everest Group’s annual RFI process for the calendar year 2023, interactions with leading life sciences CE platform providers, client reference checks, and an ongoing analysis of the life sciences customer experience platforms market

  READ ON

What is the PEAK Matrix®?

The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.

LEARN MORE ABOUT Top Service Providers

Banking and Financial Services (BFS) firms are increasingly seeking providers that offer integrated front- and back-office solutions to optimize costs, streamline operations, and enhance customer experiences. This provider consolidation trend promotes greater accountability, accelerates time-to-market, and improves overall customer satisfaction. Traditionally distinct front- and back-office service providers are evolving, with many providers expanding their capabilities to offer seamless end-to-end solutions across the entire value chain.

This report explores the landscape of providers that have successfully integrated their offerings across key banking domains such as retail banking, lending, and payments. Some of these providers have secured large-scale, integrated deals through long-term client relationships, while others are capitalizing on opportunities within the small-to-mid market segment, particularly among FinTechs, where demand for comprehensive solutions is rapidly growing. Regionally, this shift toward integrated service models is most prominent in North America, the UK, and the APAC region, where BFS enterprises are embracing these offerings to stay competitive and agile in a dynamic market.

• Experience-Driven Integrated BFS Operations PEAK Matrix® Assessment 2024

  

  What is in this PEAK Matrix® Report

  In this report, we analyze 18 leading providers featured on the Experience-driven Integrated BFS Operations PEAK Matrix^® Assessment 2024.

  Scope:

  • Geography: global
  • Industry: market activity and investments of 18 providers providing front-to-back integrated services within the BFS industry
  • Services: integrated BFS operations

  Contents:

  In this report, we:

  • Assess 18 integrated BFS BPS providers
  • Position the providers on Everest Group’s PEAK Matrix^® framework as Leaders, Major Contenders, and Aspirants
  • Compare providers’ key strengths and limitations

  READ ON

What is the PEAK Matrix®?

The PEAK Matrix® provides an objective, data-driven assessment of service and technology providers based on their overall capability and market impact across different global services markets, classifying them into three categories: Leaders, Major Contenders, and Aspirants.

LEARN MORE ABOUT Top Service Providers

Retail media networks (RMNs) are transforming the way retailers and consumer packaged goods (CPG) brands collaborate in the digital advertising space. Retailers are now seizing the opportunity to monetize their digital assets, while brands are eager to invest in retail media networks (RMNs) to engage consumers directly at the point of sale. 

Just this year, Lowe’s rebranded its network with a simplified name—Lowe’s Media Network—and expanded its channels to include email, in-store audio, paid search, and app-based ads. 

Meanwhile, Macy’s integrated artificial intelligence (AI)-powered technologies to its RMN, to improve post-purchase engagement through its partnership with Rokt. Similarly, Albertsons Media Collective is working with commerce media platform Criteo to extend its in-store media offerings for advertisers. 

With so much evolution in the sector, our analysts have looked into what the future holds for a space that is currently incredibly lucrative… 

Reach out to discuss this topic in depth. 

What exactly does all this mean, and how are brands and retailers making money from it? 

A retail media network (RMN) is an advertising platform run by a retailer , allowing brands to purchase ad space on its website, app, and other digital properties. The key appeal is the retailer’s use of first-party customer data, enabling precise targeting, which is often more effective than traditional digital marketing channels. 

For brands, RMNs are a goldmine. They offer a way to target consumers with highly relevant ads while they’re actively shopping, increasing the likelihood of a purchase and boosting return on ad spend (ROAS). This combination of contextual relevance, first-party data, and seamless integration with the shopping experience, gives RMNs a strong edge over traditional marketing platforms. 

Why are RMNs growing while traditional digital marketing still exists? 

There are several reasons behind the rise of retail media networks: 

• Privacy-First Advertising: With regulations like general data protection regulation (GDPR) and the phase-out of third-party cookies, RMNs provide a privacy-compliant way for brands to connect with their audiences using first-party data 

• Seamless Shopping Integration: RMN ads appear while consumers are already in buying mode—unlike traditional ads that interrupt browsing or social media activities 

• Enhanced Measurement and Attribution: RMNs offer closed-loop attribution, enabling brands to see exactly how their ads drive purchases, providing transparent and accurate ad performance data 

• Retailer Competitive Advantage: Retailers with strong loyalty programs and large online presences control valuable first-party data, giving them an edge in the advertising space 

If it’s so amazing, why isn’t every retailer running their own RMN? 

Despite the many benefits, only top-tier retailers like Amazon, Walmart, Target, and Kroger have been able to successfully manage profitable RMNs. Even for retailers with large customer bases, several challenges arise: 

• Data Privacy and Security: Handling large volumes of first-party data comes with immense responsibility. Retailers must adhere to regulations like GDPR and the Californian Consumer Privacy Act (CCPA), while avoiding breaches that could harm consumer trust 

• Ad Fraud: Like any digital advertising channel, RMNs are vulnerable to fraud. Robust fraud detection tools are essential to maintain advertiser trust and campaign performance 

• Balancing Ads and User Experience: Too many ads can disrupt user experience, so retailers need to strike a careful balance between monetizing traffic and maintaining a smooth shopping journey 

• Technological Infrastructure: Building a scalable RMN requires significant investment. Not all retailers have the technology stack or resources to develop such platforms without external support 

 Can outsourcing help? Where and how? 

For retailers lacking in-house expertise, outsourcing can be a powerful solution. Case in point, Macy’s partnership with Rokt, which brought in AI capabilities without the need for internal development. 

Key areas where outsourcing can help include: 

• Technology Development: Building the right tech stack can be time-consuming and expensive. By outsourcing to technology vendors or global system integrators (GSIs), retailers can launch their RMNs more efficiently 

• Ad Operations: Managing ad inventory, targeting, and performance measurement can be handled by specialists, allowing retailers to focus on their core operations 

• Data Management: Safeguarding and analyzing first-party data requires expertise in privacy and compliance, which can be outsourced to trusted partners 

Global System Integrators (GSIs) are instrumental in helping retailers scale their RMNs by providing the technical backbone and operational expertise required to do so. 

Retailers can also outsource day-to-day operational tasks, such as managing advertiser partnerships or designing creative ad formats. This allows them to scale faster without having to build large internal teams. 

The future of retail media networks: 

As RMNs evolve, they represent one of the most exciting opportunities for retailers and CPG brands to enhance customer engagement and drive sales at the point of purchase. Below are key considerations for retailers and brands: 

• People: 

• • Tech-driven upskilling: Technology vendors and service providers will play a key role in upskilling the teams at retailers and brands, helping them deepen their technical and functional understanding of RMNs and its evolving trends 

• • Need for deeper partnerships: As the number of RMNs grows, brands with stronger connections with retailers will gain a competitive edge by securing better visibility and premium placements within retailers’ advertising properties  

• Process: 

• • Customer Experience : Retailers will prioritize non-intrusive ads that enhance the customer journey. RMNs will shift from basic product placements to immersive, personalized, data-driven ads 

• • Data management and privacy: As concerns over data privacy grows, transparency in data collection and usage will become crucial. Retailers and brands will need to communicate clearly about how consumer data is handled, building trust, and fostering acceptance of ads in retail environments 

• Technology: 

• • Closed-loop reporting: Brands will demand closed-loop reporting that is detailed, unambiguous, near real-time, and continuously accessible, providing insights that drive better marketing outcomes 

• • Integration and cybersecurity: Tech solutions must integrate ads seamlessly into retail environments, ensuring consistent delivery across online, in-store, and mobile platforms, while prioritizing cybersecurity and data protection 

In a nutshell, the future of RMNs will see brands and retailers working together more strategically, making every touchpoint a moment to connect and convert. 

Technology and service providers will act as key partners, connecting advanced RMN technologies with retailers and brands. They will help teams understand and utilize these tools effectively, enabling optimized targeting and seamless integration. 

We are actively tracking the evolution of retail media networks and their impact on the future of the Retail And CPG sector. To discuss the latest trends and their implications for CPG brands, retailers, technology vendors, and service providers, feel free to reach out to Manu Aggarwal, Abhilasha Sharma, or Aakash Verma. 

If you found this blog interesting, check out our blog focusing on Composable Commerce: For Composing The Best-of-Breed Customer Experience, which delves deeper into another topic worked on by our HLS service line. 

Join us at NRF ’25 to connect with our retail and CPG leaders. We look forward to exploring the insights and strategies shaping the industry. 

For more information regarding NRF ‘25, visit website and their LinkedIn page. 

Clinical Trial

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Genpact hosted its AI Day today, bringing together numerous clients and partners in New York City to learn about the latest advances in generative AI, machine learning, data, and analytics.

Genpact (NYSE: G), a global professional services and solutions firm delivering outcomes that shape the future, hosted its AI Day today, bringing together numerous clients and partners in New York City to learn about the latest advances in generative AI, machine learning, data, and analytics.

“Most companies are just talking about technology tools and experimentation – Genpact has put words into action and taken this a step further today with its showcase of real-world case studies of AI in use with clients on stage,” said Manu Aggarwal, Partner, Everest Group. “It was eye-opening to gain insights into the company’s practitioner point of view, solutions for AI adoption at scale, and its focus on domain expertise combined with technology to scale AI.”

Read more in Financial Times

Join Everest Group’s Manu Aggarwal for an insightful event focused on healthcare industry at Smart Horizons HealthTech Symposium 2024. Manu will discuss around next innovations in healthcare and life sciences.

Watch Now

Manu Aggarwal
Partner